2023 Prequels , Sequels and Remakes

Many consumers are looking at older content in entertainment that remind them of happier and simpler times. Tons of Intellectual Properties  are celebrating anniversaries which can be tied into promotionally to aid your promotion or brand in delivering just what shoppers are looking for in a campaign. These anniversary IP’s tend to be open to much more creative process and affordable to partner with.

Here are some thought starters :

Corporate brand anniversaries  

Blaupunkt – 99

Ford – 100

Harley Davidson – 120

Honda – 75

Nielsen – 100

Entertainment brand anniversaries  

Hip-Hop – 50

Marvel Studios – 30

Sony Pictures – 25

Tetris – 40

The Smurfs – 65

The Walt Disney Company – 100

Warner Bros. – 100

Fashion and apparel brand anniversaries 

Tommy Bahama – 30

Food and beverage brand anniversaries  

Kellogg’s – 60

Kraft – 100

Morton Salt – 175

Nerds – 40

Nesquik – 75

Peeps – 70

Pepsi – 130

SweetTarts / Ferrero – 60

Heritage brand anniversaries 

Art Ask Agency – 10

Harvard – 115

Laura Ashley – 70

London Underground (TfL) – 160

London Underground Tube Map (TfL) – 90

Van Gogh Museum – 50

Literature brand anniversaries  

National Geographic – 135

Beano – 85

Flower Fairies, Penguin Ventures – 100

Horrible Histories, Scholastic Corporation – 30

Playboy – 70

TIME – 100

Movie and Television brand anniversaries 

“Doctor Who,” BBC Studios – 60

‘Jurassic Park,’ Universal – 30

‘Paw Patrol,’ Paramount – 10

‘Power Rangers,’ Hasbro – 30

“Return of the Jedi,” LucasFilms – 40

The Rocky Horror Show – 50

‘Sarah & Duck’, Karrot Animation – 10

‘Scarface’, Universal – 40

‘The Big Lebowski,’ Universal – 35

‘The Wombles’ – 50

‘Wallace & Gromit: The Wrong Trousers’; Aardman – 30

Luxury brand anniversaries  

Swatch – 40

Versace – 45

Sports brand anniversaries 

24 Hours of Le Mans – 100

NASCAR – 75

PUMA – 75

Toys and Games brand anniversaries

8th Wonder – 25

Baby Annabell; Zapf Creation – 25

Canal Toys – 5

Clementoni – 60

Commotion Ltd – 40

Curious Universe – 5

Great Gizmos – 25

House of Marbles – 50

Jazwares U.K. – 10

Kap Toys – 5

Kosmos – 200

Little Live Pets; Moose Toys – 10

Marvin’s Magic – 35

Matchbox – 70

Scrabble – 70

Sequin Art Ltd – 60

Smart Toys & Games – 30

Tree Toys Ltd – 35

Yookidoo – 15