Do you have a small brand and a small budget ?? There is plenty to be had if you will allow your brand to move into a new dimension of winning vs we aren’t a big brand. Stay with me till the end !!
What a 3D year it was back in 2011 with well over 20 3D films. Now where’s the beef ?? Have you seen a 3D movie since?? Gimmicks are part of quick in and out way to market but you have to be on the front end to be effective.
IMAX appears to be the only high end format that continues to grow and allow raised ticket price experience.
I’m not knocking our tech update game just pointing out it nothing new. I loved the way masters like Hitchcock used 3D in the old days with Dial M with Murder and Cameron has mastered the same in 2009 with Avatar. Heck I even used 3D with an X-Men 2 scavenger hunt at Wal-Mart. 3D Branded glasses with 3D packaging and a 3D X-Men 2 branded poster give-away in early 2000’s.
Wayne Gretsky claimed his excellence at Hockey was that he always knew where the puck was going to be vs. chasing it. So move your cheese constantly, be alert, stay engaged and consider all things for your marketing mix.
I used to fret at the changes from 8 tracks to cassette, VHS to Beta, VHS to DVD to Blu-Ray, on-line from brick n mortar, and hard-line to streamline. Keep all formats on your radar. A fully integrated program playing in all dimensions is the way for your brand to touch the universe, and not just a landscape.
So formats come a go , but they still have ways of rebounding !! LP’S now out sell CD’s?? VHS has had a rebound for nostalgia and Stranger things used the old VHS Box to package socks at Universal Studio’s Halloween Horror Nights!!
One new economical promotion opportunity is franchise anniversaries. In 2023 Warner Brothers and Disney are celebrating 100 years. Toucan Sam from Fruit Loops turns 60 , SweetTarts turns 60 and Nerds turns 40 ?? Great movies like Jurassic Park 30, Scarface 40, and the Big Lebowski 35 are all great promotional opportunities and cost effective.
Haaseline Entertainment has opportunities for smaller brand to stand tall like the big brands. We specialize to making budgets stretch , improve incremental merchandising and co-market with retailers to grow customer relationships . Let us turn your past misses due to budgets into a nostalgic winner with a vision to grow !!