E-tailtainment the New Retailtainment

I just read where Wal-Mart is allowing anybody to submit new product video's in a game like promotion for putting new products on the shelf. This was an interesting opportunity for Frito Lay in their recent Super Bowl programs, but is it the place for a Retailer?

I applaud Wal-Mart for some out of the box thinking for retail of Frito Lay rehash, but what does it say to your buying process for suppliers. Once again we have the Reality Marketing Dept. wagging the tail of this big dog.

I think E-tailtainment could be Wal-Mart's next big idea. Its needs to have less retread tactics and true "state of mind" innovation.

Treating shelf space as a game show is not the way to extend the "My Wal-Mart" concept. Be what you are a retailer who has built its empire on "item & price" merchant driven strength.

Tactic's like this recent one tells me that strength doesn't exist anymore. Someone can take the power of the internet with strong instore merchant marketing and capture a new breed of sales promotion.

E-tailtainment .....call us to understand its full potential for your brand or retail outlet.