Brand New for 2023 – Prequels, Sequels and Remakes

2022 was another banner year for reviving franchises and 2023 will continue the trend.
The ultimate question is “Isn’t there any good idea’s being created anymore?”

Q1 – 23

Feb 10 – Magic Mikes Last Dance

Feb 17 – Ant-Man & the Wasp : Quantumania

March 3 – Creed 3

March 10 – Scream 6

March 17 – Shazam 2

March 24th – John Wick 4

Q2 – 23

May 5th – Guardians of the Galaxy  3

May 19th – Fast X

May 26th – The Little Mermaid

June 2nd – Spiderman Spiderverse 2

June 9th – Transformers Rise of the Beast

June 30th- Indy 5

Q3 – 23

July 7th – Insidious 5

July 14th – MI 8

August 4th – The Meg 2, TMNT

August 11th – Haunted Mansion

Sept 1st – Equalizer 3

Sept 8th – The Nun 2

Sept 15th – The Haunting of Venice

Sept 22nd – Expendables 4

Q4 – 23

Oct 13th – The Exorcist

Oct 27th – Saw X

Nov 3rd – Dune 2

Nov 17th – Hunger Games , Trolls 3

The Industry does its best to play fair and I recommend going with certainly one of these redo’s and I think the winners are obvious.

Many consumers are looking at older content in entertainment that remind them of happier and simpler times. Tons of Intellectual Properties  are celebrating anniversaries which can be tied into promotionally to aid your promotion or brand in delivering just what shoppers are looking for in a campaign. These anniversary IP’s tend to be open to much more creative process and affordable to partner with.

Here are some thought starters :

Corporate brand anniversaries  

Blaupunkt – 99

Ford – 100

Harley Davidson – 120

Honda – 75

Nielsen – 100

Entertainment brand anniversaries  

Hip-Hop – 50

Marvel Studios – 30

Sony Pictures – 25

Tetris – 40

The Smurfs – 65

The Walt Disney Company – 100

Warner Bros. – 100

Fashion and apparel brand anniversaries 

Tommy Bahama – 30

Food and beverage brand anniversaries  

Kellogg’s – 60

Kraft – 100

Morton Salt – 175

Nerds – 40

Nesquik – 75

Peeps – 70

Pepsi – 130

SweetTarts / Ferrero – 60

Heritage brand anniversaries 

Art Ask Agency – 10

Harvard – 115

Laura Ashley – 70

London Underground (TfL) – 160

London Underground Tube Map (TfL) – 90

Van Gogh Museum – 50

Literature brand anniversaries  

National Geographic – 135

Beano – 85

Flower Fairies, Penguin Ventures – 100

Horrible Histories, Scholastic Corporation – 30

Playboy – 70

TIME – 100

Movie and Television brand anniversaries 

“Doctor Who,” BBC Studios – 60

‘Jurassic Park,’ Universal – 30

‘Paw Patrol,’ Paramount – 10

‘Power Rangers,’ Hasbro – 30

“Return of the Jedi,” LucasFilms – 40

The Rocky Horror Show – 50

‘Sarah & Duck’, Karrot Animation – 10

‘Scarface’, Universal – 40

‘The Big Lebowski,’ Universal – 35

‘The Wombles’ – 50

‘Wallace & Gromit: The Wrong Trousers’; Aardman – 30

Luxury brand anniversaries  

Swatch – 40

Versace – 45

Sports brand anniversaries 

24 Hours of Le Mans – 100

NASCAR – 75

PUMA – 75

Toys and Games brand anniversaries

8th Wonder – 25

Baby Annabell; Zapf Creation – 25

Canal Toys – 5

Clementoni – 60

Commotion Ltd – 40

Curious Universe – 5

Great Gizmos – 25

House of Marbles – 50

Jazwares U.K. – 10

Kap Toys – 5

Kosmos – 200

Little Live Pets; Moose Toys – 10

Marvin’s Magic – 35

Matchbox – 70

Scrabble – 70

Sequin Art Ltd – 60

Smart Toys & Games – 30

Tree Toys Ltd – 35

Yookidoo – 15

Douglas Haase
Haaseline Entertainment