Technology has revived a lot of creative juices in the marketing and promotion industry. The means of promotion sound bites getting to “shoppers from brands” has been delivered in the “Geography of Nowhere”. Nowhere, also meaning the Now and Here. Real time touches to shoppers from brands is the new way of normal for marketing …
Continue reading “Technology Advances or Social Media Meltdown”
What a 3D year it was in 2011 with well over 20 3D films. Although the process has gotten better and the experience is bigger, the idea is still a marketing gimmick to sell more tickets at a raised priced. 3D like remakes and sequels is not a new idea just an updated rehash. With …
It always amazes me when you hear the pitch on big tent pole properties. These are usually films that have at least a budget of 100M and are the properties studios are hanging their year on for big participation with brands and product. They come promised with tons of potential retail, and licensed brand support …
As we get ready for a summer of biggest slate of tent pole offerings in some time, we also get an avalanche of media hyping the summer. Magazines, entertainment shows and websites are in full gear, advertising every offering that Hollywood has to offer. The key to this Summer Marketing is the montage of fun …
Superhero Movies have been running their course over several decades with many hits, and some misses. Regardless of the outcome of any of these, the heightened awareness attached to these movies is immense. Marvel, DC, & Valiant Entertainment will have have the bulk of the offerings, but the $ attached to making these movies is …
