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Haaseline Entertainment thought of the Day
TentpolesTent for 2012
Haaseline Entertainment always loves to give our picks for tentpole efforts for each year. 2012 will have a full slate of winners and the box office should build strong momentum thru July just in time for Back to School.
As always we prefer programs that capture a theme and possibly include the Home Entertainment release. Integrated with a balance of E & Retailtainment based on your brand and budget.
Q1 - Feb 2/17 - Sony - Ghostrider
Mar 3/2- Universal - The Lorax
3/16- Summit- Mirror, Mirror
Q2 - May 5/4 - Paramount/Marvel - The Avengers
5/18 - Universal - Battleship
5/25- Sony - MIB3
Jun 6/1 - Universal - Snow White & the Huntsman
6/8 - Dreamworks - Madagascar 3
6/15 - Pixar/Disney - Brave
Q3 - July 7/3 - Sony - The Amazing Spiderman
7/13 - Fox - Ice Age 4
7/20 - WB - Dark Knight Rises
Q4 - Oct 10/9 - Disney - Frankenweenie
Nov 11/9 - Sony - Skyfall (Bond 23- 50 Aniv.)
11/16 - Summit - Twilight Pt. 2
Dec 12/14 - WB - The Hobbit
There are many other great movies available, but these have amazing possibilities for a long and massive marketing event.
Please feel free to call and get promotional advice on these and other properties in 2012 at Haaseline Entertainment.
Don't forget anyone needing a Cause Marketing - Home Run connect with Haaseline Entertainment on great marketing opportunites with Ryan United!!!!
See our slide presentation at Douglas Haase in linkedin.
Haaseline Entertainment is entering its 6th year of retail promotional marketing. Our goal is simple, to grow "total store sales" while connecting your consumer with the exciting "Land of Entertainment". The fact is most companies just want to grow their brands and reach their individual targets. true leaders in our industry must create programs that can grow total consumption, while tending to the individual needs of their companies brands within their categories. Its time to grow total consumption and Haaseline Entertainment has and will clearly be dedicated to making you and your brands "Healthy Growth Monarchs"!!!
"What is it that this site will offer"
Great question from newcomers to the world of entertainment marketing.
Coming from a sales and marketing background I have met many great marketers along the way. Many of them were not schooled on Entertainment Marketing, nor how to link their promotional success via best practice retail execution. Marketing is the DNA that emotionally connects your brand to your shopper. Retail Marketing connects your Sales department with your Marketing department at the point of purchase with your shopper and customers shelves. That first touch of engagement towards a long love relationship. Executed results driven entertainment marketing is what this site explores.
When I was new to this business I wish I had some honest thought provoking idea's to help me when adding entertainment to a marketing plan. A plan that drives sales and market share while enhances my customer's total store sales.
These products listed on the site are products and people I endorse. If you are inclined to need a deeper dive into making any of these properties work at retail : email us haaseline@aol.com and join us on facebook at Haaseline Entertainment.
Due to many life changes, Haaseline Entertainment will shift to delivering a spiritual view of the workplace and entertainment marketing. I have met many great leaders and many poor leaders in 25 years of Retail Marketing, and I wish I would have connected better with the one's who had a strong belief in God and Prayer. The one's who did have this faith remain progressive leaders in the industry. They put people first and instilled a sense of integrity that motivates entire organizations to excel. They win with passion and not chasing numbers.
Because of this new creature approach to Entertainment Marketing I would like to give you a verse that is a clear driver for our new direction in leading entertainment marketing within the Industry.
Romans 12:2
And be not conformed to this world: but be ye transformed by the renewing of your mind, that ye may prove what is good, and acceptable, and perfect , will of God.
I have had numerous storms in my life that have transformed this new mindset, and I give all the glory of my revelation to God. We will continue to stay focused on marketing entertainment content in family,romance,comedy, horror, action, thrillers,animation genres. Focusing on properties that brands can hang their hat on. Properties that educate and make the retail environment a better place to work in. An eternal investment to consumers and the people we work with.
I will continue to encourage Entertainment at Retail executional excellence.
We hope to encourage young people who are wondering "What do I want to be when I grow up!!!" Everybody want to be a star, but the truth is everyone of you that I have worked with are the true stars of this business!! You are all part of the commitment in bringing entertainment breadth of life to retail: Brick and Click Mortar!!!
Bless you all that continue to support and believe!! Or as I tell my Kids "Continue to hear that Bell" ringing from the Polar Express!!!! |