Movies – Haaseline Entertainment

May 18, 2018February 2, 2026

Brand New for 2026 – Prequels, Sequels and Remakes

2025 was another banner year for reviving franchises and 2026 will continue the trend.
The ultimate question is “Isn’t there any good idea’s being created anymore?”

Lionsgate – The Strangers Chapter 3, The Hunger Games : Sunrise of the Reaping

Paramount – Scream 7 , Scary Movie 6

Universal – Super Mario Galaxy Movie , Minions 3

WB – Mortal Combat 2 , Supergirl , Evil Dead Burn , Practical Magic 2, Dune 3

Disney/20th Century – Devil wears Prada 2, Star Wars : The Mandalorian & Grogu, Toy Story 5, Avengers : Doomsday

The Industry does its best to play fair and I recommend going with certainly one of these redo’s and I think the winners are obvious.

Many consumers are looking at older content in entertainment that remind them of happier and simpler times. Tons of Intellectual Properties are celebrating anniversaries which can be tied into promotionally to aid your promotion or brand in delivering just what shoppers are looking for in a campaign. These anniversary IP’s tend to be open to much more creative process and affordable to partner with.

Here are some thought starters :

Brand Anniversaries in 2026

America 250, Cool Brands – 250

American Girl – 40
“Arthur” (first TV Episode), PBS Kids – 30
“Arthur” (first book), PBS Kids – 50
“Aquaman,” Warner Bros. Discovery – 85
Beatrix Potter, Penguin Ventures – 160
Budweiser, CAA – 150
“Calamity James,” Beano – 40
Chevrolet, General Motors – 115
Chick-fil-A – 80
“Danger Mouse,” Boat Rocker – 45
“Dennis The Menace,” Beano – 75
Ford Motorsports, Ford Motor Company – 125
“Harry Potter and the Philosopher’s Stone,” Warner Bros. Discovery – 25
KIDZ BOP – 25
“Labyrinth,” Jim Henson Company – 40
LMCA – 40
“Lord of the Rings: Fellowship of the Ring” – 25
Marilyn Monroe, Authentic Brands Group – 100
The Naughty Naughty Pets – 25
Ninjago, The LEGO Group – 15
OSRAM – 120
Play-Doh, Hasbro – 70
Pokémon, The Pokémon Company – 30
The Puppet Company – 10
Smartsweets – 10
Sonic the Hedgehog, SEGA of America – 35
“Space Jam,” Warner Bros. Discovery – 30
“Star Trek” – 60
Stretch Armstrong, Hasbro – 50
Tokidoki – 20
Tonka, Hasbro – 50
“Top Gun,” Paramount – 40
“Totally Spies!,” Banijay – 25
Twister, Hasbro – 60
Weebles, Hasbro – 55
“Wild Kratts,” PBS Kids – 15
“Willy Wonka & the Chocolate Factory” (1971), Warner Bros. Discovery – 55
Winnie The Pooh, Disney – 100
“Wonder Woman,” Warner Bros. Discovery – 85
Yahtzee, Hasbro – 70
Zoological Society of London, Metrostar – 200

Do you have a brand or IP with an anniversary in 2025 and beyond? Let us know what you have planned by sending an email to news@licenseglobal.com.

Douglas Haase
Haaseline Entertainment

May 18, 2018February 3, 2026

Super Hero’s or Saturated Fat

Superhero Movies have been running their course over several decades with many hits, and some misses. Regardless of the outcome of any of these, the heightened awareness attached to these movies is immense. Marvel, DC, Dark Horse & Valiant Entertainment will have have offerings, but the $ attached to making these movies is enormous and can’t be overlooked in your marketing plans.

Here’s quick education for those in the fog. Warner Brothers has the rights to DC Comics which will have The Batman 2, Supergirl, Superman , and should have much more assertiveness with its current purchase by Netflix.

Disney owns Marvel, but is watching closely as contracts expire on certain Marvel equities with other major studios. Within that contract Universal has had Hulk, and has a Marvel Island in their theme parks. Marvel has Avengers: Doomsday, Thor, Captain America, Guardians of the Galaxy, Antman and Dr Strange. Disney bought Fox which has given us X-Men Franchise, Deadpool & Fantastic 4 , Daredevil, , Sony gives us Spiderman series with live action and animations success.

Valiant Entertainment’s Bloodshot starring Vin Diesel was their only offering and was dismal. They hav many projects but with zero investment and poor leadership at the top who knows ( but they have a huge content universe )

Hopefully you get my point, that we just can’t ignore them and that the overloaded marketplace can appear to have some saturated fat.

The other reason to love them is that they (in most cases) are “all family” movies which broadens your offerings to your shoppers. All in all these films have sold Billions of $ in merchandise and still rule the buzz meters in social media.

Here’s the scoop most of them are tentpole pictures for their respective studio’s and tend to have plenty of promotional partners. When researching an opportunity in the Superhero genre, pay specific attention to whom the other licensee’s are, when the movie is released in the calendar are there other events adjacent to the film’s release, and are their physical attributes the characters have that play into your brands ( i.e. color, size, letters etc. )

I have seen very few players in promotion play in all the arena’s Valiant , Marvel & DC have for their properties. I also know from experience that they tend to be a bit greedy as you move from licensed equities within their properties. I am hoping to see a player use all these opportunities to drive an extensive reach to existing and new shoppers. A typical property can have promotional opportunities tied to a movie, TV, print (comics), numerous other new category tie-ins (for your brands) such as theme parks, character /actor appearances etc.

https://www.facebook.com/MrDirectorofFun/videos/1834201131499/

Take a look at the calendar, and think big. Get your organization to broaden the promotional opportunity offered by these superheros and start realizing super results. Don’t forget you and your brand are quite the hero’s also!!

https://www.facebook.com/MrDirectorofFun/videos/1825024182081/

For more information on how to morph your brand in a supersize promotion and become a superhero in your company contact Haaseline Entertainment. Let us help you have a fit brand with no saturated fat , but all the trimmings.