2022 was another banner year for reviving franchises and 2023 will continue the trend.
The ultimate question is “Isn’t there any good idea’s being created anymore?”
Q1 – 23
Feb 10 – Magic Mikes Last Dance
Feb 17 – Ant-Man & the Wasp : Quantumania
March 3 – Creed 3
March 10 – Scream 6
March 17 – Shazam 2
March 24th – John Wick 4
Q2 – 23
May 5th – Guardians of the Galaxy 3
May 19th – Fast X
May 26th – The Little Mermaid
June 2nd – Spiderman Spiderverse 2
June 9th – Transformers Rise of the Beast
June 30th- Indy 5
Q3 – 23
July 7th – Insidious 5
July 14th – MI 8
August 4th – The Meg 2, TMNT
August 11th – Haunted Mansion
Sept 1st – Equalizer 3
Sept 8th – The Nun 2
Sept 15th – The Haunting of Venice
Sept 22nd – Expendables 4
Q4 – 23
Oct 13th – The Exorcist
Oct 27th – Saw X
Nov 3rd – Dune 2
Nov 17th – Hunger Games , Trolls 3
The Industry does its best to play fair and I recommend going with certainly one of these redo’s and I think the winners are obvious.
Many consumers are looking at older content in entertainment that remind them of happier and simpler times. Tons of Intellectual Properties are celebrating anniversaries which can be tied into promotionally to aid your promotion or brand in delivering just what shoppers are looking for in a campaign. These anniversary IP’s tend to be open to much more creative process and affordable to partner with.
Here are some thought starters :
Corporate brand anniversaries
Blaupunkt – 99
Ford – 100
Harley Davidson – 120
Honda – 75
Nielsen – 100
Entertainment brand anniversaries
Hip-Hop – 50
Marvel Studios – 30
Sony Pictures – 25
Tetris – 40
The Smurfs – 65
The Walt Disney Company – 100
Warner Bros. – 100
Fashion and apparel brand anniversaries
Tommy Bahama – 30
Food and beverage brand anniversaries
Kellogg’s – 60
Kraft – 100
Morton Salt – 175
Nerds – 40
Nesquik – 75
Peeps – 70
Pepsi – 130
SweetTarts / Ferrero – 60
Heritage brand anniversaries
Art Ask Agency – 10
Harvard – 115
Laura Ashley – 70
London Underground (TfL) – 160
London Underground Tube Map (TfL) – 90
Van Gogh Museum – 50
Literature brand anniversaries
National Geographic – 135
Beano – 85
Flower Fairies, Penguin Ventures – 100
Horrible Histories, Scholastic Corporation – 30
Playboy – 70
TIME – 100
Movie and Television brand anniversaries
“Doctor Who,” BBC Studios – 60
‘Jurassic Park,’ Universal – 30
‘Paw Patrol,’ Paramount – 10
‘Power Rangers,’ Hasbro – 30
“Return of the Jedi,” LucasFilms – 40
The Rocky Horror Show – 50
‘Sarah & Duck’, Karrot Animation – 10
‘Scarface’, Universal – 40
‘The Big Lebowski,’ Universal – 35
‘The Wombles’ – 50
‘Wallace & Gromit: The Wrong Trousers’; Aardman – 30
Luxury brand anniversaries
Swatch – 40
Versace – 45
Sports brand anniversaries
24 Hours of Le Mans – 100
NASCAR – 75
PUMA – 75
Toys and Games brand anniversaries
8th Wonder – 25
Baby Annabell; Zapf Creation – 25
Canal Toys – 5
Clementoni – 60
Commotion Ltd – 40
Curious Universe – 5
Great Gizmos – 25
House of Marbles – 50
Jazwares U.K. – 10
Kap Toys – 5
Kosmos – 200
Little Live Pets; Moose Toys – 10
Marvin’s Magic – 35
Matchbox – 70
Scrabble – 70
Sequin Art Ltd – 60
Smart Toys & Games – 30
Tree Toys Ltd – 35
Yookidoo – 15
Douglas Haase
Haaseline Entertainment
