2025 was another banner year for reviving franchises and 2026 will continue the trend.
The ultimate question is “Isn’t there any good idea’s being created anymore?”
Lionsgate – The Strangers Chapter 3, The Hunger Games : Sunrise of the Reaping
Paramount – Scream 7 , Scary Movie 6
Universal – Super Mario Galaxy Movie , Minions 3
WB – Mortal Combat 2 , Supergirl , Evil Dead Burn , Practical Magic 2, Dune 3
Disney/20th Century – Devil wears Prada 2, Star Wars : The Mandalorian & Grogu, Toy Story 5, Avengers : Doomsday
The Industry does its best to play fair and I recommend going with certainly one of these redo’s and I think the winners are obvious.
Many consumers are looking at older content in entertainment that remind them of happier and simpler times. Tons of Intellectual Properties are celebrating anniversaries which can be tied into promotionally to aid your promotion or brand in delivering just what shoppers are looking for in a campaign. These anniversary IP’s tend to be open to much more creative process and affordable to partner with.
Here are some thought starters :
Brand Anniversaries in 2026
America 250, Cool Brands – 250
American Girl – 40
“Arthur” (first TV Episode), PBS Kids – 30
“Arthur” (first book), PBS Kids – 50
“Aquaman,” Warner Bros. Discovery – 85
Beatrix Potter, Penguin Ventures – 160
Budweiser, CAA – 150
“Calamity James,” Beano – 40
Chevrolet, General Motors – 115
Chick-fil-A – 80
“Danger Mouse,” Boat Rocker – 45
“Dennis The Menace,” Beano – 75
Ford Motorsports, Ford Motor Company – 125
“Harry Potter and the Philosopher’s Stone,” Warner Bros. Discovery – 25
KIDZ BOP – 25
“Labyrinth,” Jim Henson Company – 40
LMCA – 40
“Lord of the Rings: Fellowship of the Ring” – 25
Marilyn Monroe, Authentic Brands Group – 100
The Naughty Naughty Pets – 25
Ninjago, The LEGO Group – 15
OSRAM – 120
Play-Doh, Hasbro – 70
Pokémon, The Pokémon Company – 30
The Puppet Company – 10
Smartsweets – 10
Sonic the Hedgehog, SEGA of America – 35
“Space Jam,” Warner Bros. Discovery – 30
“Star Trek” – 60
Stretch Armstrong, Hasbro – 50
Tokidoki – 20
Tonka, Hasbro – 50
“Top Gun,” Paramount – 40
“Totally Spies!,” Banijay – 25
Twister, Hasbro – 60
Weebles, Hasbro – 55
“Wild Kratts,” PBS Kids – 15
“Willy Wonka & the Chocolate Factory” (1971), Warner Bros. Discovery – 55
Winnie The Pooh, Disney – 100
“Wonder Woman,” Warner Bros. Discovery – 85
Yahtzee, Hasbro – 70
Zoological Society of London, Metrostar – 200
Do you have a brand or IP with an anniversary in 2025 and beyond? Let us know what you have planned by sending an email to news@licenseglobal.com.
Douglas Haase
Haaseline Entertainment