Category: TV / Media

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Social Media 2026

Social Media has become the quickest and easiest way of informing and misinforming your brand or promotion.

Our experts are constantly staying on of whats hot and whats not. This is a full time marketing job these days. The question becomes is your messaging getting lost and is it driving sales and profitability on your overall brand marketing.

Smart marketers know that the strategy behind your social media on how and why each platform exists and its DNA is more important than your tactics. Let’s chat!!!

Here are some predictions for 2026:

1. AI will become a huge factor in brands keeping up with constant changes needed to keep your audience informed and engaged

2. To help their AI projects succeed and reduce risks,

companies will be seeking AI, data, cybersecurity, and

infrastructure professionals.

3. Although AI is a buzz word and needs to be integrated into your everyday communication it’s overall results is becoming suspect and a once saturated need is becoming much more selective

4. In software development, getting entry-level jobs will be

harder, but skilled professionals will have an easier time

finding work.

The bottom line is truly where you want to play where the spend aligns with your expectation in sales and brand growth .

Contact us for idea’s to make social media work for your brand and your customers.

Douglas Haase
Haaseline Entertainment

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2026 Tentpoles

2025 was another banner year for reviving franchises and 2026 will continue the trend.
The ultimate question is “Isn’t there any good idea’s being created anymore?”

Lionsgate – The Strangers Chapter 3, The Hunger Games : Sunrise of the Reaping 

Paramount – Scream 7 , Scary Movie 6

Universal – Super Mario Galaxy Movie , Minions 3 

WB – Mortal Combat 2 , Supergirl , Evil Dead Burn , Practical Magic 2, Dune 3

Disney/20th Century – Devil wears Prada 2, Star Wars : The Mandalorian & Grogu, Toy Story 5, Avengers : Doomsday

 The Industry does its best to play fair and I recommend going with certainly one of these redo’s and I think the winners are obvious.

Many consumers are looking at older content in entertainment that remind them of happier and simpler times. Tons of Intellectual Properties  are celebrating anniversaries which can be tied into promotionally to aid your promotion or brand in delivering just what shoppers are looking for in a campaign. These anniversary IP’s tend to be open to much more creative process and affordable to partner with.

Here are some thought starters :

Brand Anniversaries in 2026

America 250, Cool Brands – 250


  • American Girl – 40

  • “Arthur” (first TV Episode), PBS Kids – 30

  • “Arthur” (first book), PBS Kids – 50

  • “Aquaman,” Warner Bros. Discovery – 85

  • Beatrix Potter, Penguin Ventures – 160

  • Budweiser, CAA – 150

  • “Calamity James,” Beano – 40

  • Chevrolet, General Motors – 115

  • Chick-fil-A – 80

  • “Danger Mouse,” Boat Rocker – 45

  • “Dennis The Menace,” Beano – 75

  • Ford Motorsports, Ford Motor Company – 125

  • “Harry Potter and the Philosopher’s Stone,” Warner Bros. Discovery – 25

  • KIDZ BOP – 25

  • “Labyrinth,” Jim Henson Company – 40

  • LMCA – 40

  • “Lord of the Rings: Fellowship of the Ring” – 25

  • Marilyn Monroe, Authentic Brands Group – 100

  • The Naughty Naughty Pets – 25

  • Ninjago, The LEGO Group – 15

  • OSRAM – 120

  • Play-Doh, Hasbro – 70

  • Pokémon, The Pokémon Company – 30

  • The Puppet Company – 10

  • Smartsweets – 10

  • Sonic the Hedgehog, SEGA of America – 35

  • “Space Jam,” Warner Bros. Discovery – 30

  • “Star Trek” – 60

  • Stretch Armstrong, Hasbro – 50

  • Tokidoki – 20

  • Tonka, Hasbro – 50

  • “Top Gun,” Paramount – 40

  • “Totally Spies!,” Banijay – 25

  • Twister, Hasbro – 60

  • Weebles, Hasbro – 55

  • “Wild Kratts,” PBS Kids – 15

  • “Willy Wonka & the Chocolate Factory” (1971), Warner Bros. Discovery – 55

  • Winnie The Pooh, Disney – 100

  • “Wonder Woman,” Warner Bros. Discovery – 85

  • Yahtzee, Hasbro – 70

  • Zoological Society of London, Metrostar – 200

Do you have a brand or IP with an anniversary in 2025 and beyond? Let us know what you have planned by sending an email to news@licenseglobal.com.

Douglas Haase
Haaseline Entertainment

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Digital Over TV and over all in 2025

If you don’t get on board and understand the dynamics of where the puck is going ( The great ones Wayne Gretzky’s greatest attribute ) then you will stagnate and brand opportunities will pass you by.

E- Biz is thriving with Amazon enjoying 6% grow to 49% of the online marketplace. Distant 2-6 are eBay (6.6%) , Apple (3.9%), Wal-Mart (3.7%) , Home Depot (1.5%) and Best Buy (1.3%) .

Since we are in apparel business and do marketing for that sector we are encouraged that this category still drives Amazons business model. Category is up +38% and is 15.4% of Amazons business!! Amazon does 38,5% of all online apparel.

I have been very critical over several years of the digital paths that several retailers have gone. They have spent the last 5 years focusing most of their efforts to position themselves for the digital future and have built a strong foundation.

My concern was their abandoning of retail marketing that got them to where they were. Now the path of the future is evident as Digital advertising surpassed Print in 2011 and will surpass mainstream advertising path forward.

Digital has won the battle, but its still going to take a balance of positioning in Marketing, and Advertising spending.

I continue to see that $’s are being spent out of control. The true value of this mix is still unknown from a knowledge base of the brand marketer sitting at the desk guiding their brand through their annual plan.

Workloads and lack of passion have crippled brand managers from fighting the media spend battle. Accountability has lacked with media managers and media agencies.

Step into a new normal of putting your brand where shoppers are vs where your product is sold. With mobile sales outpacing itself year to year , can you afford not to have a accountable mobile/digital advertising plan?

Its time for Customer teams, Brand/Marketing teams and Retailers/Buyers to demand full disclosure for their brand/categories in regards to media buys. Pepsi had announced a while back that they are putting marketing plans under the brands vs in the hands of top of house marketing and media buyers. This will allow brands to react on a now time reaction in the marketplace.

Allowing collective $’s going into an undisclosed chamber of horrors is a thing of the past. Waiting for announcements that digital or reach is better here or there is behind the times for the aggressive media buyer. Allowing $’s to go where relationship outweighs accountability needs to be policed.

Accountability will be the buzz word for the future of marketing. Get you house in order and watch you brand drive to the top in 2025!!