Social Media 2022

Social Media will continue to be a force in gaining market share and promotional execution. Word of mouth if properly positioned with a compelling promotion can be a marketing win for brands.

The numbers and the purpose of social media are real and staggering. Proof is the Fandom marketplace is driving the numerous growth for content and the places that deliver them. Fandom is the fastest growing shopper group in the marketplace. Fandom growth outpaces Facebook growth within its site.

Hot buttons like Social Media Influencers , Voice Assisted ( 39% usage ) , 155M podcasts, and 59% of population using the internet to influence purchase will continue to soak budgets. Facebook alone has 1.7 B posts daily , 81% use FB by phone and 78% of consumers make purchases via FB.

Streaming services still supports the a bulk of of viewership with Entertainment leading the way. Movies 8.1, TV 7.6 , Tech 6.6 , Food 1.9 , Sports .8 and Music .7 leading the usage % of categories.

63% Millennials (40M in the workforce) get their Brand updates on Social Media. They are now the generation with the most spending power. They shop, dine, and travel in groups more than any other generation. 23% are married and 30% still live at home!!

How do they differ than Generation X?

72% of Gen X use FB to connect (65M Gen X’ers ) . 50% are married and majority own a home. They have 29% of estimated net worth..lots of spending power!

However with all this growth in social media most companies are still using Social Media for education and customer service.

Latest studies show that there is no positive data supporting an intent to purchase , just because shoppers like you or a post you execute. Social Media must be integrated into you total marketing/sales efforts for any ROI.

Social Media is only going to get bigger with more sites and ways to integrate your content in 2022. It will be a full time job for someone in your organization or your agency to manage. Insist and design a full accountabilty process for this spend that has power to integrate into your total category, department or store. Connecting this department with your sales force is essential to train sales personnel to make social media a sales tool.

New tools are always upgrading the industry to manage and keep your content consistent via all these social sites. The opportunity to brand social media apps or programs will be a new way to have your brand sponsor an online/mobile marketing event.  Hollywood premiers are a perfect way for your brand to be the keeper of the keys for an online event.

The big question is do you want to spend your dollars on “information heavy” sites or “shopping mind set” sites. A strong balance of both is preferred, but many “new” online marketers are steering away from the “appeared” costly media buy where heavy shopping is done.

Spend where the shoppers are in a shopping mode. Consider spending in area’s that socially ease shoppers into your brand. We call it “the comfy couch” in our digital plans. Personal relationships can be built in these less frantic areas that encourage sales when shopper is in the shopping mode.

2022 will be a expanding year for brands to ramp up content and programming budgets in social online marketing. Since this arena is going to grow, take the time to have your brand teams or agencies think out of the box. Digital will take over traditional TV advertising as it has print.

Online is the perfect place for your renegade teammates to fire some flames into the playing field and light up the marketplace. Make sure you will not  be part of a huge wave of noise that unengaged consumers have to muddle thru.

Opportunity in restructuring your group with a media specialist , outsourcing content, and a strategic blend of an e-mail/social technology cocktail, will be just what the Doctor ordered for your new year fitness plan.!!!

Contact us for idea’s to make social media work for your brand and your customers.

Douglas Haase
Haaseline Entertainment

2022 Tentpoles

Haaseline Entertainment always loves to give our picks for tentpole efforts for each year. 2022 will have a full slate of winners and the box office should build strong momentum thru July just in time for Back to School.

As always we prefer programs that capture a theme and possibly include the Home Entertainment release. Integrated with a balance of Digital & Retailtainment based on your brand and budget. Our Choices are listed by Studio and Calendar.

Haaseline Entertainment always loves to give our picks for tentpole efforts for each year. 2022 will have a full slate of winners and the box office should build strong momentum thru July just in time for Back to School.

As always we prefer programs that capture a theme and possibly include the Home Entertainment release. Integrated with a balance of Digital & Retailtainment based on your brand and budget. Our Choices are listed by Studio and Calendar.

Lionsgate –

Disney/Marvel/20th Century – Feb 11th Death on the Nile , May 6th Dr Strange , June 17th Lightyear , Nov 11th Black Panther 2 , Dec 16th Avatar 2

Warner Media – March 4th The Batman, April 15th Fantastic Beasts 2, May 20th DC League of Super Pets , Sept 9th Salems Lot, Nov 4th The Flash, Dec 16th Aquaman 2

Paramount –  Jan 14th Scream , Feb 4th Jackass Forever, May 27th Top Gun 2 , Sept 30th MI 7,

Sony – Jan 28th Morbius, April 8th Sonic the Hedgehog 2, Oct 7th Spiderverse 2,

Universal – March 18th Downtown Abbey A new Era , June 10th Jurassic World 3, July 1st Minions 4, Sept 23rd Puss n Boots 2 , Oct 14th Halloween Ends

MGM – Nov 23rd Creed 3

There are many other great movies available, but these have amazing possibilities for a long and massive marketing event.

Please feel free to call and get promotional advice on these and other properties in 2020 at Haaseline Entertainment.

Digital Over TV and over all in 2022

If you don’t get on board and understand the dynamics of where the puck is going ( The great ones Wayne Gretzky’s greatest attribute ) then you will stagnate and brand opportunities will pass you by.

E- Biz is thriving with Amazon enjoying 6% grow to 49% of the online marketplace. Distant 2-6 are eBay (6.6%) , Apple (3.9%), Wal-Mart (3.7%) , Home Depot (1.5%) and Best Buy (1.3%) .

Since we are in apparel business and do marketing for that sector we are encouraged that this category still drives Amazons business model. Category is up +38% and is 15.4% of Amazons business!! Amazon does 38,5% of all online apparel.

I have been very critical over several years of the digital paths that several retailers have gone. They have spent the last 5 years focusing most of their efforts to position themselves for the digital future and have built a strong foundation.

My concern was their abandoning of retail marketing that got them to where they were. Now the path of the future is evident as Digital advertising surpassed Print in 2011 and will surpass mainstream advertising path forward.

Digital has won the battle, but its still going to take a balance of positioning in Marketing, and Advertising spending.

I continue to see that $’s are being spent out of control. The true value of this mix is still unknown from a knowledge base of the brand marketer sitting at the desk guiding their brand through their annual plan.

Workloads and lack of passion have crippled brand managers from fighting the media spend battle. Accountability has lacked with media managers and media agencies.

Step into a new normal of putting your brand where shoppers are vs where your product is sold. With mobile sales outpacing itself year to year , can you afford not to have a accountable mobile/digital advertising plan?

Its time for Customer teams, Brand/Marketing teams and Retailers/Buyers to demand full disclosure for their brand/categories in regards to media buys. Pepsi had announced a while back that they are putting marketing plans under the brands vs in the hands of top of house marketing and media buyers. This will allow brands to react on a now time reaction in the marketplace.

Allowing collective $’s going into an undisclosed chamber of horrors is a thing of the past. Waiting for announcements that digital or reach is better here or there is behind the times for the aggressive media buyer. Allowing $’s to go where relationship outweighs accountability needs to be policed.

Accountability will be the buzz word for the future of marketing. Get you house in order and watch you brand drive to the top in 2022!!