Social Media 2020

Social Media will continue to be a force in gaining market share and promotional execution. Word of mouth if properly positioned with a compelling promotion can be a marketing win for brands. The recent success of Netflix’s The Irishmen or Amazons Marvelous Ms Maisel has experienced this “word or mouth” social media success. The question …

Properties vs Movies

Every year the opportunity of licensing is to gain support behind a single sustainable licensed property or movie that has new sustainable content, A great example would be Universal monsters which has a rich history of being a licensed property for Universal Studios, but also has had movie opportunities. https://www.imdb.com/videoplayer/vi4056980761?ref_=nmvi_vi_imdb_5 Most recent release was the …

Analysis Paralysis

KISS- Keep it simple.stupid!! I remember as a brand spanking new marketing manager how much data was needed to move on promotional approvals. I am not against data mining to make fact based marketing plans, however I never saw top of the house managers making big bold moves to market brands at scale in Entertainment. …