Social Media 2018

Its no surprise that the entertainment business continues getting the buzz going via social media. Content is king in this social world and several studios are doing it better than others. We really like what Sony and Paramount are doing within the integration of promotion and information with their properties on Social networks. Sony treats …

Properties vs Movies

Every year the opportunity of licensing is to gain support behind a single sustainable licensed property or movie that has new sustainable content, A great example would be Universal monsters which has a rich history of being a licensed property for Universal Studios, but also has had movie opportunities. https://www.imdb.com/videoplayer/vi4056980761?ref_=nmvi_vi_imdb_5 Most recent release was the …

Analysis Paralysis

KISS- Keep it simple.stupid!! I remember as a brand spanking new marketing manager how much data was needed to move on promotional approvals. I am not against data mining to make fact based marketing plans, however I never saw top of the house managers making big bold moves to market brands at scale in Entertainment. …