Social Media 2019

Social Media will continue to be a force in gaining market share and promotional execution. Word of mouth if properly positioned with a compelling promotion can be an option for brands. The recent success of Netflix’s Birdbox has experienced this “word or mouth” social media success. The question for CPG Brands is it creating the …

Properties vs Movies

Every year the opportunity of licensing is to gain support behind a single sustainable licensed property or movie that has new sustainable content, A great example would be Universal monsters which has a rich history of being a licensed property for Universal Studios, but also has had movie opportunities. https://www.imdb.com/videoplayer/vi4056980761?ref_=nmvi_vi_imdb_5 Most recent release was the …

Analysis Paralysis

KISS- Keep it simple.stupid!! I remember as a brand spanking new marketing manager how much data was needed to move on promotional approvals. I am not against data mining to make fact based marketing plans, however I never saw top of the house managers making big bold moves to market brands at scale in Entertainment. …