Why Movies ??

The question pushed back is always expected , particularly from companies that don’t engage in Entertainment Marketing. Why Movies?? or Entertainment? Facts drive the choice! 2/3’s of US/Canada pop. go to the movies!! Box office it reaching 50B globally soon. Attendance for Movies is bigger than theme parks, sporting events and concerts for almost 2B …

Properties vs Movies

Every year the opportunity of licensing is to gain support behind a single sustainable licensed property or movie that has new sustainable content, A great example would be Universal monsters which has a rich history of being a licensed property for Universal Studios, but also has had movie opportunities. https://www.imdb.com/videoplayer/vi4056980761?ref_=nmvi_vi_imdb_5 Most recent release was the …

Analysis Paralysis

KISS- Keep it simple.stupid!! I remember as a brand spanking new marketing manager how much data was needed to move on promotional approvals. I am not against data mining to make fact based marketing plans, however I never saw top of the house managers making big bold moves to market brands at scale in Entertainment. …