The question pushed back is always expected , particularly from companies that don’t engage in Entertainment Marketing. Why Movies?? or Entertainment? Facts drive the choice! 2/3’s of US/Canada pop. go to the movies!! Box office it reaching 50B globally soon. Attendance for Movies is bigger than theme parks, sporting events and concerts for almost 2B …
2021 was another banner year for reviving franchises and 2022 will continue the trend. The ultimate question is “Isn’t there any good idea’s being created anymore?” With the emergence of the new Spiderman movie to save the day for the box office and a strong start to 2022 with new Scream movie – Franchises are …
Is it part of your marketing strategy? Does your core consumer drive your brand to a cause related promotions? Today’s analysis by paralysis mind leans towards option two. Here comes the pitch to the inner you. Everybody likes to feel good about a purchase having meaning beyond the buy. Even if it’s just a portion …
If you don’t get on board and understand the dynamics of where the puck is going ( The great ones Wayne Gretzky’s greatest attribute ) then you will stagnate and brand opportunities will pass you by. E- Biz is thriving with Amazon enjoying 6% grow to 49% of the online marketplace. Distant 2-6 are eBay …
Every year the opportunity of licensing is to gain support behind a single sustainable licensed property or movie that has new sustainable content, A great example would be Universal monsters which has a rich history of being a licensed property for Universal Studios, but also has had movie opportunities. https://www.imdb.com/videoplayer/vi4056980761?ref_=nmvi_vi_imdb_5 Most recent release was the …
Remember when Wal-Mart was allowing anybody to submit new product video’s in a game like promotion for putting new products on the shelf. This was an interesting opportunity for Frito Lay in their recent Super Bowl programs, but is it the place for a Retailer? Pepsico has just announced putting marketing strength back into the …
KISS- Keep it simple.stupid!! I remember as a brand spanking new marketing manager how much data was needed to move on promotional approvals. I am not against data mining to make fact based marketing plans, however I never saw top of the house managers making big bold moves to market brands at scale in Entertainment. …
Private Label has become a valuable segment in the brand world at Retail. Once looked at as a category, brand and profit killer, private label has continued to improve its quality,value and share over time. Promotionally private label has slowly started to be approached by entertainment brands to start the process of integrating PL into …
