Social Media will continue to be a force in gaining market share and promotional execution. Word of mouth if properly positioned with a compelling promotion can be an option for brands. The recent success of Netflix’s Birdbox has experienced this “word or mouth” social media success. The question for CPG Brands is it creating the …
Technology has revived a lot of creative juices in the marketing and promotion industry. The means of promotion sound bites getting to “shoppers from brands” has been delivered in the “Geography of Nowhere”. Nowhere, also meaning the Now and Here. Real time touches to shoppers from brands is the new way of normal for marketing …
Continue reading “Technology Advances or Social Media Meltdown”
What a 3D year it was in 2011 with well over 20 3D films. Although the process has gotten better and the experience is bigger, the idea is still a marketing gimmick to sell more tickets at a raised priced. 3D like remakes and sequels is not a new idea just an updated rehash. With …
It always amazes me when you hear the pitch on big tent pole properties. These are usually films that have at least a budget of 100M and are the properties studios are hanging their year on for big participation with brands and product. They come promised with tons of potential retail, and licensed brand support …
As we get ready for a summer of biggest slate of tent pole offerings in some time, we also get an avalanche of media hyping the summer. Magazines, entertainment shows and websites are in full gear, advertising every offering that Hollywood has to offer. The key to this Summer Marketing is the montage of fun …
2018 was another banner year for reviving franchises and 2019 will continue the trend. The ultimate question is “Isn’t there any good idea’s being created anymore?” Q1 – 19 How to Train your Dragon 3, Hellboy 3, The Lego Movie 2 Q2 – 19 John Wick 3, Avengers , Dumbo, Aladdin Q3-19 Secret Lives of …
Continue reading “Brand New for 2019 – Prequels, Sequels and Remakes”
Superhero Movies have been running their course over several decades with many hits, and some misses. Regardless of the outcome of any of these, the heightened awareness attached to these movies is immense. Marvel, DC, & Valiant Entertainment will have have the bulk of the offerings, but the $ attached to making these movies is …
Haaseline Entertainment always loves to give our picks for tentpole efforts for each year. 2019-2020 will have a full slate of winners and the box office should build strong momentum thru July just in time for Back to School. As always we prefer programs that capture a theme and possibly include the Home Entertainment release. …
The question pushed back is always expected , particularly from companies that don’t engage in Entertainment Marketing. Why Movies?? or Entertainment? Facts drive the choice! 2/3’s of US/Canada pop. go to the movies!! Box office it reaching 50B globally soon. Attendance for Movies is bigger than theme parks, sporting events and concerts for almost 2B …
2018 was another banner year for reviving franchises and 2019 will continue the trend. The ultimate question is “Isn’t there any good idea’s being created anymore?” Q1 – 19 How to Train your Dragon 3, Hellboy 3, The Lego Movie 2 Q2 – 19 John Wick 3, Avengers , Dumbo, Aladdin Q3-19 Secret Lives of …
