Social Media 2019

Social Media will continue to be a force in gaining market share and promotional execution. Word of mouth if properly positioned with a compelling promotion can be an option for brands. The recent success of Netflix’s Birdbox has experienced this “word or mouth” social media success. The question for CPG Brands is it creating the …

2019 Tentpoles

Haaseline Entertainment always loves to give our picks for tentpole efforts for each year. 2019-2020 will have a full slate of winners and the box office should build strong momentum thru July just in time for Back to School. As always we prefer programs that capture a theme and possibly include the Home Entertainment release. …

Why Movies ??

The question pushed back is always expected , particularly from companies that don’t engage in Entertainment Marketing. Why Movies?? or Entertainment? Facts drive the choice! 2/3’s of US/Canada pop. go to the movies!! Box office it reaching 50B globally soon. Attendance for Movies is bigger than theme parks, sporting events and concerts for almost 2B …